Experience
Senior Product Designer - Sevaro, Remote
2024 - 2025
Sevaro is a telehealth startup where I serve as the sole Product Designer, taking on a broad and impactful range of responsibilities. My primary focus is designing user-centric digital solutions for doctors while ensuring alignment with business objectives. I conduct user research, interviews, and usability testing to deeply understand the needs of patients, providers, and stakeholders. By analyzing data, I identify pain points, opportunities, and insights that inform strategic design decisions.
I develop personas, journey maps, and user scenarios to guide the product development process and align design solutions with business goals and KPIs to drive growth and adoption. Additionally, I explore innovative ideas to enhance the experience for doctors, streamlining workflows such as patient interactions, time tracking, note input, and order placement. Staying current with trends in telehealth, user behavior, and emerging technologies, I implement forward-thinking strategies to deliver impactful and efficient design solutions.
Senior User Experience Designer - OpenText, Remote
2023 - 2024
Micro Focus was acquired by OpenText.
As a Senior Product and UX Designer, I took on increased responsibility, working on major projects with a new team and tools. I led the migration of sites, media, and information architecture (IA) from Micro Focus (MF) to OpenText (OT), conducting detailed analyses of segmentation differences, user behavior, and pain points between the two organizations. In addition, I coached a newly formed team by sharing insights and accomplishments from MF to align with OT’s strategic planning and objectives.
During the merger of two sites and products, I strategically optimized holistic user flows to ensure a seamless experience. My work spanned designing diverse products tailored to various needs, including SaaS web platforms, B2B/B2C applications, websites, tech communities, forums, and product dashboards. Collaborating closely with stakeholders, product managers, and engineering teams, I contributed to strategic planning, design processes, backlog grooming, and implementation. I developed comprehensive user journey maps, personas, wireframes, high-fidelity mockups, and interactive prototypes to drive user-centered design solutions and elevate the overall user experience.
User Experience Designer - Micro Focus, Sillicon Valley/Seattle, Remote
2020 - 2023
Understanding users behavior and pain point by data analyzing, user testing and A/B testing. Strategically improve user flow in every single step to reach different project goals such as conversion rate, sign up rate, traffic flow, and etc. Design multiple products for various needs at a $5.4-billion-revenue SAAS company including web UX, global navigation (300 products), community, and centralize dashboard. Work closely with stakeholder, PM, and engineering for strategic planing, designing, grooming, and implementing. Develop user journey mapping, persona, wireframe, high fidelity wireframe, and interactive high fidelity prototype.
User Experience Designer - MASCO
2016 - 2020
Develops strategic concepts to final designs for multiple digital platforms such as mobile apps, touch-screen kiosks, control panels, and website (mobile, tablet, and desktop). Uses Google Analytics, Heatmaps, Monetate, ThunderHead and such tools for A/B testing and data analyzing. Creates best practices for user experience for targeting segmentation. Develops sketch, user journey, user scenario, persona, sitemap, wireframe, prototype, and high fidelity mock-ups. Works closely with engineering and development department for final deliverable. Oversees action plans, hosts meetings for conceptualization to final product presentation with stakeholders and executives.
Senior Graphic Designer - SYNC Design Inc
2011 - 2016
Head of bath and furniture divisions. Worked with multidisciplinary team cooperation for trade shows, New York markets, and High Point markets with sales, product managers, oversea factories, studio and outside vendors for production. Developed graphics (branding, packaging, catalog and trade show POP and advertisements) and digitals deliverables (UI/UX and web design) from conceptual stage to complete production. Oversaw client needs and deadlines, led and trained designers into production workflow. Also managed in-house photoshoots and outdoor filming sessions for marketing purposes.
Head of Graphic Design
2008 - 2011
Lead and Head of Graphic Design for companies in medical, educational, and commercial fields. In charged of the entire workflow from strategic planning, conceptual design, prototype to final production for everythinng related to graphic design.
Tools
Asset Creation
Figma
Adobe XD
Sketch
Invision
Adobe Illustrator
Adobe Photoshopn
Adobe InDesign
Adobe Acrobat Pro
Adobe Creative Cloud
Prototyping
Axure RP
Adobe XD
Figma
Proto.io
Coding
HTML/CSS
Others
Google Analytics
HotJar
VWO
Optimal Workshop
Monetate
ThunderHead
Final Cut Pro
Premiere Pro
After Effects
Microsoft Office
Educations
Bachelor
Computing Emphasis, Visual Arts
University of California, San Diego
La Jolla, CA
Certification
UX Design, User Experience/Interface Design
University of California, San Diego Extended
La Jolla, CA