Resume

Iris' email address: iriskxlu@gmail.com. Or click here to contact her for more information.

Experience

Senior Product Designer - Sevaro, Remote

2024 - 2025

Sevaro is a telehealth startup where I serve as the sole Product Designer, taking on a broad and impactful range of responsibilities. My primary focus is designing user-centric digital solutions for doctors while ensuring alignment with business objectives. I conduct user research, interviews, and usability testing to deeply understand the needs of patients, providers, and stakeholders. By analyzing data, I identify pain points, opportunities, and insights that inform strategic design decisions.

I develop personas, journey maps, and user scenarios to guide the product development process and align design solutions with business goals and KPIs to drive growth and adoption. Additionally, I explore innovative ideas to enhance the experience for doctors, streamlining workflows such as patient interactions, time tracking, note input, and order placement. Staying current with trends in telehealth, user behavior, and emerging technologies, I implement forward-thinking strategies to deliver impactful and efficient design solutions.

Senior User Experience Designer - OpenText, Remote

2023 - 2024

Micro Focus was acquired by OpenText.

As a Senior Product and UX Designer, I took on increased responsibility, working on major projects with a new team and tools. I led the migration of sites, media, and information architecture (IA) from Micro Focus (MF) to OpenText (OT), conducting detailed analyses of segmentation differences, user behavior, and pain points between the two organizations. In addition, I coached a newly formed team by sharing insights and accomplishments from MF to align with OT’s strategic planning and objectives.

During the merger of two sites and products, I strategically optimized holistic user flows to ensure a seamless experience. My work spanned designing diverse products tailored to various needs, including SaaS web platforms, B2B/B2C applications, websites, tech communities, forums, and product dashboards. Collaborating closely with stakeholders, product managers, and engineering teams, I contributed to strategic planning, design processes, backlog grooming, and implementation. I developed comprehensive user journey maps, personas, wireframes, high-fidelity mockups, and interactive prototypes to drive user-centered design solutions and elevate the overall user experience.

User Experience Designer - Micro Focus, Sillicon Valley/Seattle, Remote

2020 - 2023

Understanding users behavior and pain point by data analyzing, user testing and A/B testing. Strategically improve user flow in every single step to reach different project goals such as conversion rate, sign up rate, traffic flow, and etc. Design multiple products for various needs at a $5.4-billion-revenue SAAS company including web UX, global navigation (300 products), community, and centralize dashboard. Work closely with stakeholder, PM, and engineering for strategic planing, designing, grooming, and implementing. Develop user journey mapping, persona, wireframe, high fidelity wireframe, and interactive high fidelity prototype.

User Experience Designer - MASCO

2016 - 2020

Develops strategic concepts to final designs for multiple digital platforms such as mobile apps, touch-screen kiosks, control panels, and website (mobile, tablet, and desktop). Uses Google Analytics, Heatmaps, Monetate, ThunderHead and such tools for A/B testing and data analyzing. Creates best practices for user experience for targeting segmentation. Develops sketch, user journey, user scenario, persona, sitemap, wireframe, prototype, and high fidelity mock-ups. Works closely with engineering and development department for final deliverable. Oversees action plans, hosts meetings for conceptualization to final product presentation with stakeholders and executives.

Senior Graphic Designer - SYNC Design Inc

2011 - 2016

Head of bath and furniture divisions. Worked with multidisciplinary team cooperation for trade shows, New York markets, and High Point markets with sales, product managers, oversea factories, studio and outside vendors for production. Developed graphics (branding, packaging, catalog and trade show POP and advertisements) and digitals deliverables (UI/UX and web design) from conceptual stage to complete production. Oversaw client needs and deadlines, led and trained designers into production workflow. Also managed in-house photoshoots and outdoor filming sessions for marketing purposes.

Head of Graphic Design

2008 - 2011

Lead and Head of Graphic Design for companies in medical, educational, and commercial fields. In charged of the entire workflow from strategic planning, conceptual design, prototype to final production for everythinng related to graphic design.

Tools

Asset Creation

Figma

Adobe XD

Sketch

Invision

Adobe Illustrator

Adobe Photoshopn

Adobe InDesign

Adobe Acrobat Pro

Adobe Creative Cloud


Prototyping

Axure RP

Adobe XD

Figma

Proto.io


Coding

HTML/CSS


Others

Google Analytics

HotJar

VWO

Optimal Workshop

Monetate

ThunderHead

Final Cut Pro

Premiere Pro

After Effects

Microsoft Office

Educations

Bachelor

Computing Emphasis, Visual Arts

University of California, San Diego

La Jolla, CA

Certification

UX Design, User Experience/Interface Design

University of California, San Diego Extended

La Jolla, CA